Welcome to broadcast-quality
podcast production
Introducing broadcast-quality podcast creation that delivers results for companies, brands, charities and professional influencers like these...
"everything you need"
podcast production that sounds "as good as anything your hear on the radio"
Step up to broadcast-quality podcast production for brands, companies, organisations, charities and influencers created by award-winning national radio producers in London (working with clients world-wide).
From “paper to play” and beyond, we’re here to help as much or as little as needed.
"everything you need"
means any or all of these services....
1. Development, consultancy & advice
Our development, consultancy and advice service includes (as required)…
Creating your entire podcasting strategy.
Developing creative concepts that will align with your objectives.
Casting presenters, contributors and guests.
Professional coaching for you, other team members and regular guests.
We also work with clients to develop their podcast “sub-brand” (get it right, and your podcast will have a life of its own which can be maximised to create additional returns on investment.
2. Broadcast-quality podcast production
"As good as anything you hear on the radio"
Our national radio-trained and award-winning producers handle each episode’s planning, logistics, scripting, and recording.
We record in professional studios and/or remotely using our online recording systems. We also offer on-location recording where required.
Next, we make your podcast as good as anything on the radio with broadcast-quality precision editing, mixing, mastering (think photoshop for audio), music/sound design and unique audio branding.
Our producers also create professional audio trailers and preview audio files to help promote your podcasts.
We also create “audio moments”, short isolated clips from each episode that can be used on social media and within interactive press releases.
An additional and increasingly popular service is the creation of “best of” shows. These offer the perfect way to repurpose and re-promote your best content many times over.
The picture above is BQ Podcast’s main mastering suite, where every project we work on is triple-checked!
3. Post-production administation
Post-production services include the creation of important SEO-boosting show notes and transcripts for each episode.
Show notes feature details of the hosts and guests, a summary of each episode and information mentioned (such as websites, books, other sources of information, email addresses etc.). Our show notes also highlight some of the best quotes from each episode.
Contact us for more details on why all of this is important.
4. Your podcasts everywhere!
We’ll host your audio on our secure and robust audio servers and ensure your podcast is available everywhere, including Apple Podcasts, Spotify, all other major podcasting platforms, your website and more.
This means your podcasts will stream effortlessly on Apple and Android smartphones, tablets, laptops, computers and smart speakers.
We’ll also help you get your SEO right so your podcasts will be discovered by voice-activation services like Amazon’s Alexia and Apple’s Siri.
5. Artwork, video trailers, websites and more...
We can produce (or advise on) the artwork for your podcast and professional video trailers for social media, YouTube etc.
We can also create (or advise on) a small website or website pages for your podcasts.
All of the above are essential, and we always recommend creating a unique online home for your podcasts (in addition to being available on all the major podcasting platforms).
Contact us for more details on why all of this is important.
6. Marketing & analytics
Using our extensive experience, we advise on how to successfully promote and make the most of your audio assets, and we’ll always keep you updated with listening figures so you know how your podcast(s) are performing.
We know from our growing roster of clients that our “everything you need” podcast production service delivers results. Due to this, podcasting is playing an increasingly significant role in their marketing and communications strategy.
Your broadcast-quality podcasts start here...
More information, featured projects, and FAQ's
We've been creating branded podcasts every week since 2006. Here's what we have learnt from our clients...
Quality matters
Broadcast-quality podcast production is important to our clients because podcasting has become an essential part of their marketing and communications strategy.
Reputation
Our clients tell us their podcasts are a direct extension of their brand and reputation. Therefore, they want their podcasts to sound professional, and always deliver engaging content that connects them with the target audience.
Connection
Professional podcasting offers our clients more opportunities to reach out to their target audience and remain front of mind.
Podcasts also build loyalty and brand authority by creating a direct “human” connection with our client’s target audience (in a way that cannot be achieved by direct mail and social media posts).
A worthwhile investment
All of this explains why our clients Invest in professional podcast production and publish regularly.
The BQ Podcast difference...
Podcast production that sounds "as good as anything you hear on the radio"
BQ Podcast is different because our award-winning producers regularly work with high-profile regional & national radio stations in the UK, Ireland and beyond, and also with companies, brands and organisations (creating successful, broadcast-quality podcasts since 2006).
That’s why it’s no surprise our clients (and their listeners) say our work sounds “as good as anything you hear on the radio.”
Heard by millions
As world-class radio and professional podcast producers, our work is heard by millions of radio listeners and tens of thousands of podcast listeners worldwide every day.
That means you’ll be working with the best of the best!
Marketing & business know-how
Beyond our production skills, you will discover that marketing and business know-how are also part of our DNA.
Due to this, BQ Podcast is a production partner that offers a perfect mix of creators, audio experts, experienced marketers and seasoned business professionals.
Award-winning podcast production
In 2022, we collected two awards for Best Branded Podcast and Best digital PR campaign.
Winning awards for our podcast production creates additional publicity for our clients and their podcast. It also makes us very proud too!
Be inspired by these successful podcasting projects...
Your broadcast-quality podcasts start here...
FAQs
What does broadcast-quality podcast production cost?
As the saying goes, “how long is a piece of string?”.
We’re not trying to avoid telling you the costs. The reason we don’t have a rate card for podcast production is there are too many many variables!
This is why our advice is always to get in touch and discuss your project so we can provide a quote or propose a podcasting solution based on your objectives and budget.
However, as a very rough guide, a short, uncomplicated podcast requiring very little editing could cost as little as £200 per episode. On the other hand, there are much more complex productions that can cost £5000 or more per episode!
Average cost per episode?
Our clients’ average “cost per episode” ranges somewhere between £1000 and £3000, excluding VAT.
Volume discounts?
We are regularly asked if discounts are available for frequent projects (daily or several times weekly). The answer is yes, especially if the contract lasts 12 months or more. Once again, please get in touch to discuss your project directly with our team is best.
How do you evaluate ROI on the costs of podcast production?
Each of our clients calculates ROI on their podcast production expenses in different ways. However, the CPL rate (cost per listen) is a reasonably good metric.
For example, if you spend £12,000 and achieve 3000 listens, your CPL is £4.00. If you reach 30,000 listens, this reduces to just 4p per listen!
Of course, you can then begin delving deeper into the data and create detailed CPL calculations for unique listeners and more.
Average CPL...
On average, our clients have a CPL of around £3.00 and consider this to be excellent value for money, considering they have reached an audience that is directly interested in their podcast (podcast listeners always make a conscious choice to listen) and, on average, over 70% of listeners spend 30 minutes or more listening. This level of engagement is almost impossible to achieve with any other medium.
Beyond the simplicity of CPL, you also need to consider many other factors. For instance, as an extreme example, if you promote space travel and the cost of taking one of your trips was £500,000, you would only need to achieve one booking from your podcast to see a huge ROI.
Your ROI may not be so direct. Perhaps you are seeking to engage your target audience for other reasons rather than just looking to sell a product or service directly.
Learn more...
There are so many less obvious benefits that contribute to ROI. You can learn more by clicking the “Why Podcast” button below (the link opens in a new tab or window).
I don't understand terms like "mastering", "audio branding", and "show notes".
You’re not alone, and we are happy to explain all of these to you personally.
Alternatively, you can learn more by clicking the “Podcasting glossary & guide” button below (the link opens in a new tab or window).
Do I need broadcast-quality podcast production? Can't we just buy some equipment and do this in-house?
This is always an option, and some of our clients do this! That’s why we offer an “everything you need service”.
In this scenario, clients work with us on certain parts of the production process (for example, the editing process or building the podcast branding). We also offer training and advice too.
Something to keep in mind...
All high-achieving individuals, such as Olympic athletes, footballers, musicians, singers, actors and broadcasters, have one thing in common. They all rely on professional coaches, producers and directors. They are constantly learning and receiving feedback to improve and maintain their performance. Therefore, it makes sense that one of the biggest problems with in-house podcast production is that while “Steve from marketing” or even the company CEO may sound “better than you thought they would”, your listeners (your future customers and clients) don’t know these people and may not share the same opinion.
Your podcasts are an extension of your brand and reputation...
Remember, your podcasts are an extension of your brand and reputation, so they ought to be professional, and it’s a smart move to have ongoing professional advice.
Learn more...
You can learn more about why making your podcasts sound better is so important right now by clicking the “Why podcasts need to sound better” button below (the link opens in a new tab or window).
Quickly share this page with your colleagues on LinkedIn, WhatsApp etc. or click the email icon (opens your default email program).
Useful links:
Here are some interesting links. Please note, they will take you from our site and open in new tabs or windows. To the best of our knowledge, the sites below appear to be safe to visit.
Want to work as a podcast producer?
If you think you’ve got what it takes to produce broadcast-quality podcasts, we’d love to hear from you. Please contact us and let us know more about your best work so far.
If you are thinking of a career as a podcast producer, we’d love to help you get there. We’re working on a guide right now and we will publish it here as soon as possible.
